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Business Model Canvas Generator

Fill in the nine blocks of the Business Model Canvas — customer segments, value propositions, channels, and the rest — and get a landscape canvas you can print or download as SVG or PNG, plus a text version with a consistency check. The canvas carries the credit and licence its designers require. Free, no sign-up.

About this canvas

The nine blocks — one item per line

For whom are you creating value? Who are your most important customers, and how do they differ from each other?

What value do you deliver? Which customer problem do you solve, and which needs do you satisfy, for each segment?

Through which channels do your customers want to be reached, how do you reach them now, and which work best?

What kind of relationship does each segment expect — personal help, self-service, a community — and what does it cost?

What are customers really willing to pay for, how do they pay now, and how much does each stream contribute?

What assets — physical, intellectual, human, financial — do your value propositions, channels and revenue streams require?

What are the most important things the business must do to make the model work?

Who are your key partners and suppliers, which resources do they supply, and which activities do they perform?

What are the biggest costs in the model? Which resources and activities are the most expensive?

Your canvas

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Blocks filled

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Business Model CanvasThe nine-block Business Model Canvas: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structure and revenue streams, filled in with your entries.Business Model CanvasCustomer SegmentsValue PropositionsChannelsCustomer RelationshipsRevenue StreamsKey ResourcesKey ActivitiesKey PartnersCost StructureThe Business Model Canvas. Designed by: Strategyzer AG, the makers of Business Model Generation and Strategyzer — strategyzer.com. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License:creativecommons.org/licenses/by-sa/3.0/. This filled-in canvas is an adaptation of the original and is shared under the same licence.

Text version

9 blocks still to fill

Business Model Canvas

The Business Model Canvas by Alexander Osterwalder and Yves Pigneur (Business Model Generation, 2010)

Customer Segments

Tip: For whom are you creating value? Who are your most important customers, and how do they differ from each other?

To write: List the customer groups you serve, most important first.

Value Propositions

Tip: What value do you deliver? Which customer problem do you solve, and which needs do you satisfy, for each segment?

To write: State what you offer each segment and the problem it solves.

Channels

Tip: Through which channels do your customers want to be reached, how do you reach them now, and which work best?

To write: List how each segment finds, buys and receives your offer.

Customer Relationships

Tip: What kind of relationship does each segment expect — personal help, self-service, a community — and what does it cost?

To write: Say what relationship each segment expects.

Revenue Streams

Tip: What are customers really willing to pay for, how do they pay now, and how much does each stream contribute?

To write: List each revenue stream and how customers pay.

Key Resources

Tip: What assets — physical, intellectual, human, financial — do your value propositions, channels and revenue streams require?

To write: List the assets the model needs.

Key Activities

Tip: What are the most important things the business must do to make the model work?

To write: List the activities the model depends on.

Key Partners

Tip: Who are your key partners and suppliers, which resources do they supply, and which activities do they perform?

To write: List the partners and suppliers you rely on.

Cost Structure

Tip: What are the biggest costs in the model? Which resources and activities are the most expensive?

To write: List the main costs, largest first.

Check the Model

Tip: A canvas works as a whole: each block should connect to the others. These checks are prompts, not scores.

Still empty: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, Cost Structure.

Licence and Credit

The Business Model Canvas. Designed by: Strategyzer AG, the makers of Business Model Generation and Strategyzer (strategyzer.com). This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License (creativecommons.org/licenses/by-sa/3.0/). This filled-in canvas is an adaptation and is shared under the same licence.

How to Use the Business Model Canvas Generator

  1. 1. Name the business or project. Add who the canvas is for, who made it, and a date and version if you want them printed in the header, as on the published canvas.
  2. 2. Fill the blocks, starting on the right. Begin with Customer Segments and Value Propositions, then work outward. One item per line; the question under each box tells you what belongs in it.
  3. 3. Check the result. The text version lists empty blocks and reminds you to read across: every segment needs a value proposition, a channel, a relationship, and a revenue stream.
  4. 4. Print or download. The canvas prints in landscape on its own. SVG and PNG downloads keep the credit line under the canvas.

The Nine Blocks

BlockIt answersExample: a campus bike-repair stand
Customer SegmentsWho are you creating value for?Students who cycle to campus
Value PropositionsWhat problem do you solve for them?Repairs between classes, below shop prices
ChannelsHow do you reach and serve them?Walk-up stand; booking by message
Customer RelationshipsWhat relationship does each segment expect?Friendly, personal service; loyalty card
Revenue StreamsWhat do customers pay for, and how?Repair fees; a termly service plan
Key ResourcesWhich assets does the model need?Tools; a trained mechanic; a campus permit
Key ActivitiesWhat must the business do well?Repairing bikes; ordering parts
Key PartnersWho helps, and what do they provide?Parts wholesaler; the student union
Cost StructureWhat are the biggest costs?Spare parts; mechanic's pay; insurance

The right-hand side of the canvas is about value for customers and the left-hand side is about how you deliver it; costs and revenue along the bottom show whether the two balance. If a block on the left has no link to anything on the right, ask why the business does it.

Licence and Attribution

The Business Model Canvas was designed by Alexander Osterwalder and Yves Pigneur and published in Business Model Generation (2010); Strategyzer AG publishes the canvas under the Creative Commons Attribution-ShareAlike 3.0 Unported licence (creativecommons.org/licenses/by-sa/3.0). Strategyzer asks that its name and link be clearly visible and legible under every canvas, so this tool prints “Designed by: Strategyzer AG, the makers of Business Model Generation and Strategyzer — strategyzer.com” and the licence statement under the canvas, in the SVG, the PNG, and the print.

A canvas you fill in is an adaptation, and ShareAlike means you share it under the same licence — which the credit line says. If you reuse the exported canvas in a report or slide, keep that line with it. The tool draws the nine-block layout and block names only; it does not use Strategyzer's logo or icons, and it does not include the separate Value Proposition Canvas, which Strategyzer licenses on more restrictive terms.

Common Business Model Canvas Mistakes

  • One canvas for several businesses. Each very different customer segment usually needs its own canvas; a single canvas that tries to serve students, schools, and companies at once says little about any of them.
  • Features instead of value. “A mobile app” is a feature. “Book a repair in ten seconds” is a value proposition.
  • Revenue without a payer. Name who pays, for what, and how. Free users and paying customers are often different segments.
  • Treating the canvas as the plan. It is a one-page summary of a model. It has no numbers, no timeline, and no evidence, so it needs a plan and testing behind it.

Frequently Asked Questions

What is the Business Model Canvas?
A one-page template with nine blocks that describes how an organization creates, delivers, and captures value. Alexander Osterwalder and Yves Pigneur presented it in their 2010 book Business Model Generation, building on Osterwalder's earlier research on business model ontology.
What are the nine building blocks?
Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. The published canvas uses “Key Partners” and the book says “Key Partnerships”; they mean the same block.
In what order should I fill in the canvas?
Most people start with Customer Segments and Value Propositions, then move to Channels, Customer Relationships, and Revenue Streams, and finish with Key Resources, Key Activities, Key Partners, and Cost Structure. There is no rule, and you will revise earlier blocks as you go.
Can I use the Business Model Canvas in my assignment or presentation?
Yes. Strategyzer releases the canvas under Creative Commons Attribution-ShareAlike 3.0, so you may use and adapt it if you credit Strategyzer and share your version under the same licence. Keep the credit line this tool adds under your canvas.
How do I cite the Business Model Canvas?
Cite the book if you use the framework: in APA 7, Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons. If you reproduce the canvas itself, also keep the Strategyzer credit and licence line with it.
Is the canvas a business plan?
No. It summarizes the logic of a business model on one page. A business plan adds the market evidence, operations, team, timeline, and financial forecasts that the canvas leaves out, so many people use the canvas first and the plan afterwards.
Are my entries saved or uploaded?
No. The canvas is built in your browser and nothing you type is uploaded or stored. Download or copy it before you close the page. Honest templates, no AI: the tool places your own words in the layout and writes none of them.

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