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Survey Question Generator

Choose a question format — 5- or 7-point Likert, multiple choice, yes/no, open-ended or demographic — and enter the topic or construct you are measuring to get template questions with your topic slotted in. Honest templates, no AI: they are standard frames for you to reword, complete and check against a bias checklist. Free, no sign-up.

Question type

How to Use the Survey Question Generator

  1. Pick a question type. The six types are Likert (5-point), Likert (7-point), multiple choice, yes/no, open-ended and demographic.
  2. Enter the topic or construct. Use a short noun phrase such as remote learning or job satisfaction. The topic is lowercased and dropped into each template, so a name that needs a capital (Zoom) will need fixing afterwards. Demographic questions need no topic.
  3. Press Generate Questions. Four or five template questions appear, each with a Copy button. For Likert questions the scale labels are shown above the list and copied with each question.
  4. Complete and check. Replace every [option] placeholder with real answer choices, reword each question in your own voice, and read it against the bias checklist below.

What Each Format Gives You

FormatWhat you getWatch for
Likert (5-point)five statements, such as “I feel well informed about remote learning.”, with a Strongly disagree to Strongly agree scaleall five statements are positively worded; add some reverse-worded items
Likert (7-point)the same five statements with a seven-label scale that adds Somewhat disagree and Somewhat agreeuse the same scale for the whole survey
Multiple choicefour questions with lettered options, some with [option] gaps to fillinclude an Other or None of the above choice
Yes / Nofour closed questions, one with an Unsure optiona yes/no cannot show degree
Open-endedfour prompts such as “Describe a recent experience you have had with …”they take longer to answer and to analyze
Demographicfour fixed questions: age group, gender, education and occupation, each with Prefer not to sayadapt the categories to your population

Likert and demographic scale labels are copied exactly as shown in the tool. The tool does not analyze responses.

Worked Example

With Likert (5-point) selected and the topic Remote learning, the tool lowercases the topic and returns five statements: “I feel positively about remote learning.”, “Remote learning plays an important role in my daily life.”, “I am satisfied with my current experience of remote learning.”, “I would recommend remote learning to others in my situation.” and “I feel well informed about remote learning.” Above them it prints the scale: 1 = Strongly disagree, 2 = Disagree, 3 = Neither agree nor disagree, 4 = Agree, 5 = Strongly agree. Switch to Likert (7-point) and the statements stay the same while the scale gains Somewhat disagree (3) and Somewhat agree (5). The statements are generic, so replace them with items about specific aspects of your topic — satisfaction with live lectures, say, rather than remote learning as a whole.

A single statement like these is a Likert-type item. A Likert scale is the sum or mean of several items that measure the same construct, so write at least three or four items on each construct you want to score.

Bias checklist: read every question against these

Leading questions

A leading question nudges respondents toward an answer: 'How much did you enjoy our excellent service?' assumes enjoyment. Keep wording neutral — 'How would you rate our service?' — so every answer feels equally acceptable.

Double-barreled questions

Asking two things at once — 'Is the course interesting and well organized?' — makes accurate answers impossible for anyone who feels differently about each half. If a question contains 'and' or 'or', check whether it should be two questions.

Loaded questions

A loaded question smuggles in an assumption or emotionally charged wording: 'Should the wasteful program be cut?' presumes waste. Strip judgmental adjectives and hidden premises, and let respondents supply the evaluation themselves.

Unbalanced scales and missing options

Scales should be symmetric around a neutral midpoint, and choice lists should cover every plausible answer — include 'Other', 'Not applicable', or 'Prefer not to say' where relevant so no one is forced into a wrong answer.

Which Tool Do You Need?

Frequently Asked Questions

Does this tool write survey questions with AI?
No. It slots your topic into fixed, standard question templates for each format. You adapt the wording, fill in the bracketed options and check each question against the bias checklist.
What is a Likert scale?
A Likert scale asks respondents to rate agreement with a statement on a symmetric scale, most commonly 5 points from Strongly disagree to Strongly agree. A 7-point version adds finer gradations. Always label every point and keep the scale balanced around a neutral midpoint.
Should I use a 5-point or 7-point Likert scale?
Both are defensible. Five points are easier for respondents and common in student research; seven points capture finer differences and can improve reliability with attentive respondents. Whichever you choose, use it consistently across the survey.
What is a double-barreled question?
A question that asks about two things at once, such as "Do you find the course interesting and well organized?" A respondent who finds it interesting but disorganized cannot answer accurately. Split it into two separate questions.
Where should demographic questions go in a survey?
Usually at the end, because opening with personal questions can feel intrusive and may increase drop-off. Ask only the demographics you will analyze, and always include a “Prefer not to say” option.
How many questions should my survey have?
As few as it takes to answer your research question. Every extra item costs completions, so cut any question you would not report. Pilot the survey with a few people to catch confusing wording and to time it.

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