Op-Ed Outline
Op-ed outline · 750 words
Word Budget
| Part | Target words | Your words |
|---|---|---|
| Lede | 90 | 0 |
| Argument | 75 | 0 |
| Point 1 | 135 | 0 |
| Point 2 | 135 | 0 |
| Point 3 | 135 | 0 |
| To be sure | 90 | 0 |
| Conclusion and call to action | 90 | 0 |
| Total | 750 | 0 |
Lede
Tip: Target: about 90 words. Open with a scene, a fact or a moment, and tie it to the news that makes the piece timely.
To write: Name the news hook: the event, report, anniversary or trend that makes this piece timely.
To write: Open with a scene, a number or a moment that makes the reader care.
Argument
Tip: Target: about 75 words. One sentence the reader can repeat to someone else.
To write: State your argument in one sentence: “[Who] should [do what] because [why].”
Point 1
Tip: Target: about 135 words. Claim, evidence, and what it means. Lead with your strongest point.
To write: Make the claim: a sentence that moves the argument forward.
To write: Give the evidence: a statistic, a study, an expert, first-hand experience.
To write: Say why the reader should care.
Point 2
Tip: Target: about 135 words. A different kind of evidence from the first: not a second helping of the same.
To write: Make the claim: a sentence that moves the argument forward.
To write: Give the evidence: a statistic, a study, an expert, first-hand experience.
To write: Say why the reader should care.
Point 3
Tip: Target: about 135 words. Another claim, or widen the frame with history or the global picture.
To write: Make the claim: a sentence that moves the argument forward.
To write: Give the evidence: a statistic, a study, an expert, first-hand experience.
To write: Say why the reader should care.
To be sure
Tip: Target: about 90 words. Meet the strongest objection fairly, then say why your argument still stands.
To write: State the strongest objection: “Critics will say … and they have a point.”
To write: Answer it: “But …”
Conclusion and call to action
Tip: Target: about 90 words. Say what should happen next, and close by echoing the lede.
To write: Say what the reader or decision-maker should do, and echo your opening.